About Us

From its humble beginnings, the Sinclair Group has grown into a genuine driving force but it remains a company with family values very much at its heart.

Sinclair 70th Anniversary

The business began in 1945 in Port Talbot, where mechanic Bill Sinclair returned from the war to be reunited with his family and started to repair cars on the site of a former sawmill.

Over the years, car sales were added to the operation and Bill’s son, Gerald, joined the firm as its reputation for quality, service and value grew.

In the early 1970s, the Audi franchise was secured in Port Talbot and this was quickly followed by the addition of Volkswagen sales too as Sinclair Garages expanded into Swansea, Bridgend and then Neyland in 1985.

Mercedes-Benz was added to the Sinclair portfolio in 1990, Volkswagen Commercial Vehicles in 1998, smart in 2002, Skoda in 2009 and SEAT in 2012 as the company increased its offering with some of the leading motoring marques.

Throughout the years, the Sinclair Group has invested in its premises and its people to provide customers with state-of- the-art facilities and the very finest expertise for whichever brand that they’re interested in.

Today, the Sinclair Group stands proudly as the largest and most successful motor group in Wales – one which represents seven brands in 20 retail outlets from where 15,000 cars are sold each year and 50,000 customers are looked after.

The 750-strong workforce includes Chairman Gerald Sinclair and his two sons, Andrew and Jonathan, who ensure that the combination of professionalism and personal service on which the Company has been built continue to be provided by the teams in each and every one of its locations.

So whether you’re looking for a new or quality used car, require expert assistance with the maintenance, servicing or repair of an existing vehicle or seeking genuine manufacturer parts and accessories, you’ve certainly come to the right place.

Mercedes-Benz of Cardiff & Newport
02920 601153
Mercedes-Benz of Bridgend
01656 353764
Mercedes-Benz of Swansea
01792 621738
Mercedes-Benz of Neyland
01646 796673